Gerry Dee

Mr. D landed on Amazon Prime US with a small budget and almost no studio support. eOne TV referred Gerry to me and we built a plan around what was available rather than what wasn't, running a three-week campaign across Amazon Fire TV, Facebook, Twitter and Google alongside direct outreach to 80 influential US teacher accounts and education podcasts, people who'd actually care about the show.

The campaign brought nearly 12,000 visitors to the site, 85% from US audiences, with social conversations reaching 3.5 million people across comedy and education communities. No studio budget required.