Wanderlust
Health & Wellness
- Marketing Strategy
- Analytics & Attribution
- Airtable & Dashboards
- UX & UI Design
- Webflow Development
- Custom Development
- Social Media Ads
- Google Ads
- Email Marketing
- Marketing Content
Five years as the digital partner behind a global wellness brand
I worked with Wanderlust for five years as their digital marketing consultant, partnering closely with the CEO across marketing, brand, digital and operations. That covered paid social and Google Ads, email, landing pages and reporting across twelve events in the UK, US, Australia, Germany and Mexico, contributing to more than 30,000 tickets sold.
As the business grew I helped simplify how it ran, moving to Easol to replace a fragmented per-territory ticketing setup and defining how wanderlust.com, wanderlust.events and wanderlust.tv worked together.
What started as a marketing brief eventually touched almost every part of how the business ran digitally.
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