eOne TV

eOne TV were operating across 150 territories with over 4,500 hours of content and running reactive channels with little engagement and less recognition. I built their first proper social media strategy through discovery research, stakeholder interviews and competitive analysis, developing a framework that connected business objectives to what their teams would actually do on each platform.

The work helped eOne build genuine fan communities around their client shows for the first time and begin positioning themselves as a credible industry voice rather than just a distributor. I stayed involved for six years, through to their acquisition by Lionsgate.