eOne TV

eOne TV were operating across 150 territories with over 4,500 hours of content and running reactive channels with little engagement and less recognition. I built their first proper social media strategy through discovery research, stakeholder interviews and competitive analysis, developing a framework that connected business objectives to what their teams would actually do on each platform.

The work led to two things that changed how the business operated. eOne built genuine fan communities around their client shows for the first time and began to position themselves as a credible voice within the industry rather than just a distributor. I stayed involved for six years, through to their acquisition by Lionsgate.