Scrubbingtons

I built Scrubbingtons' first Shopify site and kept developing it as the business grew, adding a better theme for increasing traffic, bundle systems to lift basket value and B2B functionality to keep wholesale separate from consumer. When Tesco, Ocado and Boots came on board, I handled the digital side, producing retailer-specific materials within partner guidelines, building store locator functionality and coordinating product feeds and inventory to prevent overselling. Email moved to Klaviyo with proper segmentation and abandoned cart flows, and Hotjar and Lifetimely were added so decisions ran on evidence.

By the time we finished, Scrubbingtons had a Junior Design Awards win, three major retail partners and a recognisable presence on UK shelves.