BBC Studios

Commissioners are cautious about YouTube creators crossing into scripted television, so the materials for Dan Is Not Okay, a six-episode comedy drama by Daniel Howell, needed to earn that confidence without asking Dan to present himself as something he wasn't.

I designed a deck that worked on two levels. Visually it reflected Dan's self-deprecating voice; structurally it gave commissioners the format, tone, episode breakdown and character detail they needed. Dan's existing audience became the foundation of the pitch, not a footnote.