Above The Fray

A Grade II listed cricket pavilion in Leyton brought together the UK's first subscription drop-off kids club, a gaming hub, a dining space and the first London Raiivn youth gaming team, and needed to make sense to investors, the local authority and community audiences simultaneously.

I built an investment deck that presented childcare, hospitality, entertainment and youth gaming as a connected offer for Waltham Forest families rather than four separate bets. The heritage of the building led the story rather than complicating it.