Goodlive
Events & Festivals — 2022
- Marketing Strategy
- Social Media Ads
- Google Ads
Hip-hop, metal and pop: marketing three festivals, three ways
Goodlive run three German festivals. Splash! covers hip-hop, Full Force metal and Superbloom pop and EDM. The audiences are completely different, so I built a distinct digital marketing strategy for each brand rather than treating them as a single brief, then ran paid advertising for Full Force with Google Ads and YouTube campaigns structured around genre-specific keywords the Goodlive team could take over themselves. All three festivals sold out.
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