BOWER
Fashion & Accessories
- Marketing Strategy
- Analytics & Attribution
- Airtable & Dashboards
- Social Media Ads
- Google Ads
- Email Marketing
- Search & Conversion
Giving clarity around where marketing was working
Shopify, social, email and analytics were all running but nothing was joined up. Bower couldn't tell how people were finding them or what prompted a purchase, so before any campaign work made sense, the infrastructure needed sorting.
I connected Facebook Business Manager, Google Analytics and Mailchimp, built a Data Studio dashboard pulling everything into one live view, then ran paid advertising tests, shifting budget towards what was performing and stepping back from what wasn't. Bower went from guesswork to a clear picture of where their spend was actually going.
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