Wanderlust TV
Entertainment & Media — 2023
- Marketing Strategy
- UX & UI Design
- Webflow Development
- Custom Development
- Social Media Ads
- Email Marketing
- Branding & Design
Building a global wellness platform
Over four years, working closely with the CEO I helped build and run Wanderlust TV as a subscription video platform across five international markets.
The work spanned UX/UI across Uscreen and Webflow, a refresh of their visual identity, and design guidelines to keep everything consistent.
On the build side, I created over 40 territory-specific landing pages and migrated the platform to Uscreen, moving over 50,000 hours of content in the process. That included a full domain move from tv.wanderlust.com to wanderlust.tv, carried out without disruption to the platform.
Ongoing technical work covered geo redirects serving language and pricing by territory, plus regular custom development in partnership with a Uscreen specialist. Content production, email, paid social, Google advertising and day-to-day technical support ran alongside all of it.
