St Albans Cathedral

Working with iUVO, I built a social media strategy for St Albans Cathedral grounded in five years of analytics and research into how comparable heritage sites approached digital. Instagram focused on architectural photography, Facebook on families planning visits, with campaign structures and measurement designed to work within the reality of a small team.

Social channels have grown by an average of 650% across platforms since, with honest storytelling helping a medieval institution find contemporary audiences without losing what makes it matter.