Hug Health: Digital Audit & Platform Strategy

Hug Health by Zita West

Health & Wellness

  • Strategy
  • Website
  • Marketing Strategy
  • Analytics & Attribution
  • UX & UI Design
  • Webflow Development

Mapping the road ahead for a fertility wellness platform

Hug Health, a fertility and pregnancy platform founded by 40-year specialist Zita West, was running across WordPress and Thinkific with almost no visibility into what was working. The team knew they needed to do something but weren't sure what, or in what order.

I ran a full audit covering SEO, competitive landscape, paid media projections and technical setup, then built a working Webflow landing page to show what the platform could become. They left with a clear picture of their options rather than a rebuild based on assumptions.

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