Above The Fray

On The Team was a live stage show, a global stream, a behind-the-scenes documentary and a social content series simultaneously. That's a hard pitch to land without it sounding like a project that couldn't decide what it was.

I built a deck that established what was actually being made first. Visuals grounded in Gen Z aesthetics, revenue logic laid out clearly, then each format shown to reinforce the others rather than compete with them. Investors didn't have to take it on faith.