eOne TV
Entertainment & Media
- Marketing Strategy
- Analytics & Attribution
- Social Media Ads
- Marketing Content
Managing social for one of the world's largest TV distributors
I ran eOne TV's social media across Facebook, Twitter and Instagram for their full slate, coordinating multiple shows simultaneously and using analytics to connect audience behaviour to show performance. I also set up Brandwatch for social listening and delivered audience research for their international sales teams.
Social wasn't something most broadcasters took seriously at the time. By the Lionsgate acquisition, eOne's marketing teams were building campaigns around the channels, with 350% follower growth across their platforms.
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