eOne TV
Entertainment & Media
- Marketing Strategy
- Analytics & Attribution
- Social Media Ads
- Marketing Content
Managing social for one of the world's largest TV distributors
I ran eOne TV's social media across Facebook, Twitter and Instagram for their full slate, coordinating multiple shows simultaneously and using analytics to connect audience behaviour to show performance. I also set up Brandwatch for social listening and delivered audience research for their international sales teams.
When I started, social wasn't something most broadcasters took seriously. When I finished, eOne's marketing teams were building campaigns around the channels, with 350% follower growth across their platforms right through to the Lionsgate acquisition.
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