Wanderlust TV
Entertainment & Media
- Marketing Strategy
- UX & UI Design
- Webflow Development
- Social Media Ads
- Google Ads
- Email Marketing
Making wellness feel less like hard work
Total Reset had a loyal audience but also a ceiling, because a lot of potential subscribers wanted something they could actually commit to. The Gentle Reset was built for them. I designed and built the Webflow site, wrote daily email content drip-fed through the programme and built a nurture sequence pointing participants towards a Wanderlust TV subscription, with paid ads across social, Google Search and Display running throughout.
The lighter positioning brought in members who'd never have signed up for Total Reset, without pulling anyone away from it.
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